Adobe
How we transformed Adobe's visibility in LLM responses, achieving a 56% overall GEO score increase and establishing them as the undisputed authority.
The Challenge
Despite being a global leader, our initial audit revealed Adobe was under-represented in AI-generated responses. LLMs were favoring generic wikis over official product pages due to content structure issues.
The Solution
We implemented a multi-faceted GEO strategy focusing on content enrichment, technical signaling (LLMs.txt), and authority building. We made the official documentation the easiest source for AIs to read and trust.
KPI Performance Matrix
Detailed breakdown of impact across visibility, engagement, and revenue metrics.
GEO Visibility Score+112%
Composite score measuring brand presence across top 5 LLMs.
Detection Rate+550%
Percentage of audited prompts where Adobe appeared in the response.
Sentiment Score+29%
Percentage of mentions classified as positive/enthusiastic.
Share of Voice+92%
Dominance in the creative software category compared to competitors.
Training Data Presence+15%
Increase in direct knowledge base citations within model training data.
Referral Traffic+300%
Monthly sessions attributed to AI search engines and chat interfaces.
Concrete Actions Executed
Strategic implementation details from our monthly execution phase.
Infused key product pages with expert quotes, latest statistics, and 'power user' tips that LLMs look for to determine content depth.
Deployed a specialized /llms.txt file to give AI crawlers a direct, clean map of the most important documentation and product pages.
Leveraged Adobe's massive user community to generate high-quality, user-verified answers that AI models prioritize.
Restructured support FAQs into direct Q&A formats that mirror user prompts, increasing the likelihood of direct citations.
Created semantic bridges between Creative Cloud apps, helping AI understand the full ecosystem value proposition.
Implemented nested SoftwareApplication and HowTo schema to explicitly define software capabilities to non-human readers.